Laravel - The Narcissistic code framework?

There's probably a php/classics pun in there somewhere about rejecting 'Echo'

Diving into the Getting Started docs on https://laravel.com/ it doesn't take long to hit "expressive, elegant syntax", "amazing developer experience", "expressive database abstraction" and other self-congratulatory guff. Worse than the repetitive "we're amazing" padding though is the naming of every component possible: Breeze, Blade, Vapor, and wait - what's that? Wow! A whole Laravel ecosystem!

Why Blade? If an essential, core part of Laravel is a template mangler, why give it a name as though it was a separate application or plug-in? 'Ego' would be more fitting than 'Blade' in my view, and require fewer keystrokes.

I get that code can be a bit dry, and there's nothing wrong with being proud of your work, but dressing up everything possible as an example of amazing Laravel genius is bit a much. 'Eloquent ORM', 'Artisan Console' - seriously? It's reminiscent of the big breweries stuffing the word 'craft' in all their beers. I wonder... and there it is: "you should take special care to always hand-craft the arrays passed to Eloquent's fill, create, and update methods"; "easily construct notifications while leveraging Laravel's pre-crafted notification components".

I wouldn't mind so much if there was any value to the extra bullshit in the documentation, or if it didn't get in the way, but there isn't and it does.